HIPPO Sponsors British Superbike Rider Shane Richardson

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Posted by HIPPO
Shane Richardson sat on a HIPPO Suzuki parked next to a HIPPO lorry

We are delighted to announce our sponsorship of New Zealand superbike racer Shane Richardson for the highly anticipated 2024 Bennetts British Superbike Championship, as he races for HIPPO Suzuki, run by Astro JJR.

The sponsorship marks our first venture into the adrenaline-fueled world of motorsports, as well as Shane’s first major superbike sponsor. Shane Richardson, 28, has been riding motorbikes for 26 years, racing for 24. However, it was his trade background, crafting bespoke kitchens and cabinetry, which he still does part-time, that confirmed that this was the right sponsorship for us.

Shane Richardson and Gareth Lloyd-Jones with the HIPPO Suzuki superbike

As one of the UK’s leading rubbish clearance providers, we are mostly known for our famous HIPPOBAGs and already have a strong trade business supporting installers. This sponsorship will further promote us amongst the trade through a season-long sponsorship where prominent HIPPO branding will be seen across Shane’s Suzuki bike and leathers; and an integrated marketing programme working to promote our support.

Before Shane’s recent success racing in New Zealand, he spent the last two years off the track, making this season a real comeback. With an urge to return to racing, he recently secured a job as a test driver for Triumph, creating more opportunities to be immersed in the world of motorbikes.

Shane Richardson sat on the HIPPO Suzuki superbike in front of a HIPPO lorry

The season spans across the UK and Spain, including racing on iconic tracks such as Thruxton Circuit in Andover, known for being one of the fastest in the country [1]. The race calendar officially starts 20-21 April at Navarra Circuit in Spain, finalising with Round 11 at Brands Hatch 11-13 October.

To keep updated with Shane’s progress across the season, find more information via our trade social accounts, which can be found below.

Instagram - @hippowastetrade


X - @hippowastetrade


[1] https://www.trackdays.co.uk/tracks/thruxton/